February  26, 2010 | Steven LaVoie

Part 4 of a 4 part series

To conclude our series of tips for businesses working to increase supply chain openness with trading partners, I am going to talk about performance goals. As you make significant changes to your supply chain operations and technologies, it’s critical to define and communicate the goals behind these changes. While the senior management team that signed off on purchase orders and read business cases may well understand the motivations and objectives behind major supply chain changes, there are still many people across the entire business organization that might not have that information.

It’s important to make communicating supply chain changes and performance goals to key audiences a formal part of your change management process. Why? Because it helps to ensure that the new strategy and system are embraced and utilized for maximum business benefit. At ArrowStream, we suggest defining your audiences as well as what they need to know and what performance goals are expected and the metrics you’ll use to measure it.

• Supply chain staff - These critical team members need to understand how, when and why the changes are happening, how they will affect their roles and what will be expected of them. Make part of the communications process a formal discussion of performance goals and how supply chain staff will be expected to help measure and analyze the effectiveness of any new supply chain solution or approach. It’s also important that staff members understand performance goals will be regularly measured, analyzed and shared. You’d be surprised how many businesses outline performance goals for the supply chain and its teams but never measure them. Incorporate performance metrics such as issue resolution times and total product and freight spend.
• Business partners - Across your organization, various departments will be affected by supply chain solution changes. Promotions, for example, involves multiple departments from supply chain to purchasing and marketing. Be sure they are well-informed of the changes, how they will affect their operations and what improvements they can expect. Include them in the performance management process by asking them to note improvements and/or performance declines as they relate to the new system. Also, communicate the metrics needed to measure performance. For example, with promotion performance, you’ll want to measure inventory obsolescence, stock outs, and ROI.
• Executive management - Keep executive management keenly aware of progress and milestones achieved as you upgrade and open your supply chain operations. They should have access to high level performance metrics such as, total landed costs, spend analytics, inventory volume tracking and promotions management. Likely major objectives have been defined, but also take time to share insights and anecdotes into information executive management might not be tracking. For example, if team efficiency has greatly increased due to automation or better information, share the story. If new information provided through the more open and trading partner-integrated operations has allowed the supply chain team to make unanticipated but important improvements, share the story.
• Trading partners - As you open up your supply chain operations to more trading partner insight and scrutiny, be certain you are sharing performance goals and expectations. Remember, it’s not just more information you are hoping to gain by increasing supply chain openness, its better business performance. Don’t be shy about defining your expectations for improved working relationships with trading partners, whether that is framed in terms of cost, on-time performance or greater information access. And remember, your trading partners will have performance goals as well and in most every case both businesses will benefit from defining and measuring them.

This blog entry concludes the ArrowStream Tenets of Achieving Greater Supply Chain Openness series. As you consider how to increase information sharing and collaboration across your supply chain and trading partner relationships, keep them in mind. We look forward to hearing how your supply chain operations are expanding and improving through greater insight, partnership and visibility.